The technology has the video reflecting off the spokes of the wheels while the bike is in motion. Relying on the visual trickery of the spokes seeming to form a solid surface, the video projects and then reflect off them.

Aside from being attention getting and really awesome, this provides opportunities where people can see the video in places that might have been off the table before. They trick is to create something with impact in the few seconds a passerby might see the bike.

For more on this platform, check out http://kino-mo.com/bikes

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